Personal Information in the Franchise Relationship
As privacy laws proliferate around the world while the value of customer personal information simultaneously increases, data has never been riskier or had more potential for the franchise relationship. Join Greenberg Traurig, LLP Shareholders Breton H. Permesly and Tyler Thompson as they discuss how to compliantly process personal information, and the risks of failing to do so.
Topics covered during the session will include:
• Collection of personal information from customers
• Structuring data ownership and compliance in the franchise relationship
• Contracting for data in the franchise agreement